One of the most important aspects of reputation management is building a strong social media presence. It will increase your online visibility and drive more traffic to your website. Social media users don’t have the same search intent as people who use the traditional web, but they will associate your brand with expertise and authority in your niche. Managing your reputation online also means ensuring that you provide good customer service. This will help to reduce the negative reviews and boost positive ones. Training your employees to handle customer calls and inquiries will go a long way. How important is a online reputation management? In addition to building a strong reputation online, you must also protect your brand from any attacks. Reputation management experts will be able to help you find and manage negative attacks. They will also have access to a range of tools that can help you protect your brand. Some of these tools are free, such as Google Alerts, and will help you monitor the news, blogs, and other content. Reputation Online Management check for online reviews. This can have a huge impact on your search engine rankings, particularly Google, which factors in customer reviews. If your reviews are not positive, your web pages are not likely to rank well.