Practic Guide to Using Twitter at Scientific Conferences
Decide on a hashtag
- Keep it short
- Use sentence case to improve readability and accessibility
Promote your hashtag
- Include your hashtag on collateral, including the programme.
- Display a live feed of recent Tweets. This creates a feedback loop where questions, comments and discussions on Twitter are available for all conference users to view. It also improves understanding of Twitter as a communication tool and may encourage scientists to sign up.
- Ask attendees for their Twitter handles when they register.
- Include Twitter handles on name tags in a large font. This allows people to easily identify and follow someone.
- Create a list on Twitter of attendees and speakers. You may want to share this ahead of the conference so people can follow one another.
presenterto include their Twitter handle (if they have one) on each slide. This makes it easier for people to live Tweet.
Create opportunities to upskill the community
- Run a workshop for scientists who want to start using Twitter to learn how.
- Have an easily identifiable person available to help people throughout the conference.
Create opportunities for networking
- Include a “
Tweet up” in the programme where attendees can get together and meet one another in person.
Create some guidelines
- Ask attendees to be respectful of requests from presenters not to publish data.
- Ask presenters to include a “no tweet” symbol on each slide and to remind audience members if their talk contains information they don’t want
sharedbefore and during their presentation.
Measure your effectiveness
- How many Tweets were shared on your hashtag?
- How many people participated in the conference through Twitter?
- How many were in attendance versus participating from home?